What Is Relu Intelligence?
Relu Intelligence is an AI-powered pricing platform designed to help e-commerce businesses optimize their pricing strategies with minimal manual effort. Unlike traditional pricing approaches, which rely on static formulas and spreadsheets, Relu uses machine learning to analyze historical data, customer behavior, and market trends - delivering smarter, real-time pricing decisions.
How Does It Work?
Relu combines user-friendly interfaces with powerful backend intelligence. Users select key pricing strategies (currently Competition-based), define custom goals and rules, and let the system continuously monitor, recommend, and apply optimal prices based on:
Competitor pricing data
Pre-set business constraints like margins, current price and rounding policies